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Millionaie saves La Scala
Luxury shoemaker Tod's pledged 5.2 million euros (£4.6 million) on Thursday to fund Milan's La Scala opera house and urged others in the private sector to come to the rescue of Italy's cash-starved cultural treasures.
Earlier this year, Tod's put 25 million euros on the table to fund the restoration of Rome's Colosseum.
Its chief executive said on Thursday he was trying to get other Italian businessmen together to fund the country's cultural heritage, whose funding is diminished in the age of fiscal austerity ushered in by a global financial crisis.
"Maybe in a few months we will be able to give some good news about other symbols of our country, like Pompeii, Venice and Florence," Diego della Valle said in a joint news conference with the director of the Milan opera house.